Needs at the beginning of the project
At the beginning of the collaboration, our customer had an e-commerce with a large assortment of products and several sponsored campaigns activated on Google network. However, there was a lack in internal skills, required to manage those campaigns to the very best.
In order to grow rapidly without increasing the investments, we needed to allocate the budget in a more efficient way, otpimizing all campaigns thanks to a deeper analysis of data and consumers’ preferences.
What we worked on
Google Ads campaigns’ optimization, retargeting and social media promotion
We optimized ongoing sponsored campaigns, directly looking at data collected by Google Ads. This way, the budget was invested in more performing time spans and geos and on the most requested products, thus increasing overall sales and ROI.
Thanks to an accurate segmentation of the users accessing the website, it was possible to start some retargeting campaigns, in order to involve the users again and push them forward into the acquisition path.
Targeted promotional campaigns have been created on Facebook and Instagram to take advantage of those moments particularly convenient for sales, such as Black Friday and Christmas time. Furthermore, in order to increase the community’s engagement, we supported the customer in preparing a posting plan, hilighting the most adeuqate and engaging contents for its audience.
Results after only 4 months
AVERAGE CART VALUE
The optimization of the on-going campaigns allowed to intercept a higher quality traffic.
The acquisition channels’ diversification, combined with a retargeting process and a steady improvement of the camapigns increased returns on investments.
Intercepting visitors through retargeting campaigns on Google and Facebook took the users back to the internal acquisition process, increasing conversions.
Alma is a young team, skilled and trustworthy that is helping us to strenghten our online presence and our communication towards customers. Proactive, fast and above all passionate and enthusiastic, they always focus on our needs.Alma is a young team, skilled and trustworthy that is helping us to strenghten our online presence and our communication towards customers. Proactive, fast and above all passionate and enthusiastic, they always focus on our needs.Youredo Bolzano · Marketing Manager
Thanks to a careful data analysis, we succeeded in optimizing our customer’s investments, increasing its profitability. In fact, thanks to this approach, Youredo could rapidly grow, without the need to intensify the budget invested in promotional campaigns.
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